For many brands, the reach of the content is a particularly important success indicator in order to generate a high level of attention for the brand or certain products. The range shows the number of people who were able to reach a certain measure. It is obvious that influencers with a particularly high reach are essential for increasing your own number of followers. But be careful: Having a large number of followers alone does not guarantee high reach. Factors like the Instagram algorithm, fake and inactive followers play an enormous role in influencing this KPI. Therefore, the quality of the followers is crucial.
Impressions, on the other hand, are often higher than the reach. They indicate how often the content was viewed. However, this does not only apply to followers of an influencer, but also to other users. In addition, multiple viewing of a piece of content by the same user counts as an impression. Here, the influencer's Instagram insights, which provide in-depth insights and statistics on target group, reach, etc., help to get an up-to-date overview of the impressions of the content and to assess a possible cooperation in advance.